mrktplcs 9 Nov 2020: Pandemic boost for Peak 2020, think gift cards, Vimeo and Shopify, Amazon, Mercado Libre, eBay

Online retail could increase 40% in Q4 2020 due to the pandemic. Ready? How are your logistics partners? Your capacity? Returns? This will be wild! (Essential Retail)

A tip. Think gift cards for Xmas 2020. It’s gonna be huge. (DigitalCommerce360)

It’s a mystery that video is not ubiquitous for ecommerce, marketplaces merchants but Vimeo is working on a solution with Shopify. (Vimeo)

“The coronavirus pandemic is reshaping consumer habits in Latin America, sending droves of buyers online for the first time.” Amazon and MercadoLibre are investing in logistics. (Bloomberg)

Video. eBay UK is obviously trying to get info out there and give sellers guidance. The results are chaotic and hard to navigate TBH. But here is one example. eBay UK sellers can dig deeper but here is the most recent reel: Listing optimisation & Terapeak from eBay for Business UK Official (YouTube)

Monday mrktplcs comment: It’s exciting looking ahead to the possible huge ecommerce peak of 2020. The pandemic has meant that online retail finally came of age in its 25th year. There has never been anything similar for us to consider. Not even the first half of 2020.

Perhaps the most notable transformation is welcoming sectors and demographics online in a way that was never before expected or possible. My 70 year old mother bought a pair of shoes on her iPad because she had to. She will again!

This odd year has seen a huge leap forward and retail lockdowns in November across Europe are going to have, massive online pressurising impact on logistics . Can anyone really deliver the goods on time? My local Post Office is already saying that Royal Mail second class deliveries could take 5 weeks. ( I don’t believe them.)

I think our message to consumers must be to look local online (click and collect!) and also order earlier to escape disappointment.

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